FreeBird Adds Gluten-Free and Whole Grain Products to Cooked Line.
Posted on March 25, 2011
Fredericksburg, PA, January 11, 2011—FreeBird, a leader in antibiotic-free chicken is adding 5 new products to its fully cooked, frozen, natural ingredient line. Catering to consumer preferences, the healthy line includes gluten-free and soy-free options, as well as the use of whole grain breading. It includes: patties, nuggets, popcorn chicken and two flavors of wings. As always, the proprietary recipes are made with antibiotic-free chicken and all-natural ingredients.
The FreeBird Nuggets and FreeBird Patties are made with breast meat and are gluten-free and soy-free. The Baked Popcorn Chicken is also made with breast meat and features a baked whole grain coating.
The two other new products are Barbeque Wings and Buffalo-Style Wings. These wings will replace wings that were previously offered, and feature a saucier style that has gained accolades in taste tests.
All will be available in frozen food sections and have a suggested retail of $6.99 for a 12 oz. package. This new line also introduces FreeBird’s use of 100% recycled packaging.
“We are going to the next level of convenience, taste and health with this line,” said Barb Quijano, Vice President of Marketing for Hain Pure Protein Corporation, adding, “Our goal is to be inclusive of customers’ dietary restrictions such as gluten or soy intolerances, while delivering unconditional flavor for all.”
Like all FreeBird products, these new products feature chicken that is free of antibiotics. In addition, the proprietary recipes are made with all-natural ingredients, which means that there are no chemicals, additives or preservatives.
FreeBird also offers premium lines of both fresh Antibiotic-free and Organic Chickens. All FreeBird chickens are humanely raised on family farms in Pennsylvania’s Amish Country, on a proprietary recipe of pure sun-ripened corn and soybeans, completely free of all animal byproducts. FreeBird Organic Chickens are free range and FreeBird Antibiotic-free Chickens are free to roam inside the barns.
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Hain Pure Protein Corporation
Hain Pure Protein Corporation is a joint venture between Pegasus Capital Advisors, L.P. and The Hain Celestial Group, Inc. (NASDAQ: HAIN). Hain Pure Protein Corporation is a leader in growing natural, antibiotic-free poultry produced under well-known brands that include FreeBird™ and Plainville Farms® for major retailers, specialty and natural food stores, and foodservice operators nationwide. Their corporate offices are located in New Oxford, PA. For more information, contact 1-315-410-1855.
Contact: Patricia Shea